Thérèse Nicole Event Planning + Design required a sophisticated brand identity that matched their core promise: “we don’t just plan events, we design memories.” SEVENT3 was tasked with building this entire visual language from the ground up, focusing on timeless elegance. We developed a custom logo system, a refined, earthy color palette, and a typographic pairing that feels both classic and modern. Every element was crafted to communicate a refined aesthetic and meticulous attention to detail, positioning them as a premier choice for luxury weddings and corporate events.
To launch a new event planner in the competitive luxury market, the brand needed to instantly convey trust, sophistication, and its unique philosophy. The identity had to be flexible enough for both dream weddings and high-end corporate gatherings, all while feeling personal and bespoke.
SEVENT3 developed a complete brand ecosystem built on a foundation of refined elegance.
Identity: We designed a graceful “TN” monogram and logotype that feels both established and contemporary, usable across all collateral from favicons to print.
Color & Type: The primary color palette (deep Olive Green, warm Beige) creates a feeling of natural, earthy luxury. We paired the elegant serif Arshila for headlines with the clean, modern sans-serif Neue Haas Grotesk for body text, creating a perfectly balanced hierarchy.
Brand System: We extended the identity into a full brand system, including a custom monogram pattern for versatile use and elegant business card designs that make a strong, professional first impression.
