MUD2O, a new mushroom-based coffee alternative, needed a complete brand identity to launch in a competitive wellness market. SEVENT3 was tasked with building the entire brand from scratch. We developed a warm, earthy, and trustworthy identity that reflects the product’s natural ingredients Lion’s Mane, Reishi, Cordyceps, and Chaga. From the custom logo and illustrations to packaging, social media, and print collateral, we crafted every element to tell a cohesive story of health, comfort, and a better morning routine.
The “coffee alternative” space is crowded. MUD2O needed to instantly communicate its unique benefits (natural, healthy, no jitters) while feeling premium, trustworthy, and approachable. They had a product, but no visual language or story.
SEVENT3 delivered a complete, ready-to-launch brand ecosystem.
Identity: We designed a custom logotype (MUD2O) that feels modern and organic, paired with a friendly mushroom icon.
Color & Type: An earthy, warm color palette (Chocolate Brown, Salt Caramel, White Beige) and the “Manrope” typeface were chosen to create a sense of calm and quality.
Content: We created custom illustrations for the four key mushroom ingredients, making the science feel artistic. This extended to a full social media content grid, copywriting, and lifestyle photography.
Collateral: The brand identity was applied across all touchpoints, from the product packaging and business cards to letterheads and bags, ensuring a consistent customer experience.
