Trobe is not just a travel agency; it is a curator of stories. Led by Emirati photographer Mona Al Tamimi, the brand specializes in bespoke, culturally immersive journeys—particularly for women and families—to destinations like Andalusia, Morocco, and Sri Lanka.
The Goal: To translate the soul of these journeys into a digital experience that feels as luxurious and seamless as the trips themselves.
The primary challenge SevenT3 faced was Localization without Compromise.
Creating a high-end website in one language is standard. Creating one that carries the same emotional weight, typographic elegance, and user experience in both English (Left-to-Right) and Arabic (Right-to-Left) is a complex engineering and design feat.
The RTL Shift: Arabic is not just a translation; it requires a complete mirroring of the interface. Navigation, padding, image orientation, and visual flow all had to be flipped while maintaining the grid structure.
Typographic Harmony: Finding an Arabic typeface that matched the sophistication of the English serif font (used for headers like “Discover Deeper Story”) was critical to maintaining brand consistency.
SevenT3 approached the project with a “content-first” strategy, ensuring the visual hierarchy remained intact regardless of the language selected.
Seamless RTL Integration: As seen in the hero sections, the layout adapts perfectly.
English: “Discover Deeper Story” aligns left, drawing the eye across the landscape.
Arabic: “استكشف الحكاية وراء كل رحلة” aligns right, respecting the natural reading flow of the Arab user.
The Palette: We utilized a soft, sandy beige background (#F5F0E6 approx) to act as a warm canvas, allowing the vibrant blues and greens of the travel photography to pop. This reflects the “earthy” and grounded nature of the expeditions.
The Grid: The “Our Tours” and “Services” sections utilize a masonry-style grid that works fluidly in both languages. Whether it is “Dream Journey to Andalusia” or its Arabic counterpart, the spacing and cards remain perfectly balanced.
The final launch by SevenT3 is a platform that does not treat Arabic as an afterthought. It is a fully native experience for both English speaking and Arab travelers.
User Experience: Intuitive navigation regardless of language preference.
Brand Identity: A consistent feeling of luxury, adventure, and cultural depth.
Engagement: A clear path from “dreaming” (reading the blog/viewing images) to “doing” (The ‘Book Now’ / ‘تواصل معنا’ calls to action).
